How Can You Benefit From This Pin Promotions Lesson From Avon?

It is hard to believe that AVON, the mother of “home beauty consultants” is turning 50 years old. To celebrate the anniversary they have done something very wise to capitalize on this event. How many marketing ideas using Pin Promotions can you glean from this for your small business?

What Did Avon Do?

None other than to team up with British Designer Betty Jackson to create an exclusive line of lapel pins to help in the fight against breast cancer that is ONLY available from Avon.

Jackson went on to say,  “Like Avon, I work for women and it’s great we’re making strides together towards empowering women through the Avon Breast Cancer Crusade campaign.”

Did you know that AVON is the world’s largest corporate supporter of the breast cancer cause? They have been doing it for over 16 years and have raised over 20 million dollars with their annual breast cancer pins.

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Marketing Lessons Combining Pins And Fund Raising

Avon is a genius in this area:

• First they tied their name to the hope of finding a solution to a horrible cancer that could affect everyone of their customers in one way or another. This is a highly emotional topic for most people as they themselves have been cursed with it or know someone personally that has been impacted by it. Because of that there is a tremendous surge of support from cancer victims and families all over the country. This has branded the name AVON to a hope for a cure.
• Beautiful lapel pins make a great way to spread the word using viral marketing. AVON has probably been one of the largest reasons why the pink ribbon has become so widely known and recognized. As women ask, “Where did you get the pin”, the answer is always the same, AVON.
• AFFORDABILITY: They have 2 pins, one is a sterling silver pin (See picture above) it is only about $2.00 and well within the reach of almost everyone who wants a beautiful pin while supporting this fantastic cause
• The use of EXCLUSIVITY by appealing to the affluent. One of the lapel pins AVON is offering is bespoke luxury white gold and diamond design, retailing at around $11,000. Not too many people can afford that. That is exactly why they are offering it. The affluent who want to donate will gladly pay for this treasure.
• Using a CELEBRITY spokesman. By AVON teaming up with Jackson they immediately have the attention and respect of all of the fashion industry.
• PRESS RELEASES: Avon is a master at getting publicity with this event
• LATHER, RINSE, REPEAT: Just like it says on the instructions of a bottle of shampoo, AVON has repeated this pin marketing program for the last 16 years and you can be assured that they will continue to do so in the future.

How Will You Use The AVON Pin Marketing Plan We Just Laid Out For You?

Are you a small business, a large corporation, a fund raiser or charity? How can you borrow these proven pin marketing principles and use them in your organization? Can you use one or more of the bullet points that have been outlined above in your marketing and promoting?

Best of all, remember that because you are dealing directly with the lapel pins manufacturer, you will be guaranteed the best market price on your pins so that you can immediately use them in your pin promotions.

Did You Like This Article?

We would welcome your thoughts, ideas and comments below.

Related posts:

1. Breast Cancer Pins: What Marketing Lesson Can You Learn From This?
2. Pin Promotions: Are You Utilizing These Ideas?
3. Cheap Promotions: Great Idea For Your Business
4. Customized Promotions
5. Marketing Your Business With Fund Raising Pins

Tags: AVON, betty+jackson, betty-jackson, breast cancer-pins, breast+cancer+pins, breast-cancer, breastcancer, fundraising, marketing, pin+marketing, pin-marketing, pin-promotions, pinpromotions, promotional-ideas, promotional-pins, promotionalpins

This entry was posted on Wednesday, March 25th, 2009 at 1:51 pm and is filed under Pin Marketing Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.