How Can Modeling The Pin Marketing Ideas Of Nascar Help Your Business Or Worthwhile Cause?

Every year Nascar has a “Nascar Day” which is an annual, charitable fun day for Nascar fans to watch racing and help several good causes. This year it will be held on May 15, 2009 at Richmond International Raceway.

How This Model Works:

Lapel Pins for the 2009 Nascar Season will be available for all fans. They suggest that you donate $5.00 for each one. The proceeds go towards a good cause.

50% of the proceeds go towards the Junior Achievement of Central Virginia, a wonderful program that brings role models from the business community into the classroom to help children believe in their ability to succeed. In 2008 over 19,000 students from 133 schools benefited from this program.

The other 50% of the proceeds will go towards a foundation that Nascar themselves has opened that supports charitable causes that they believe in.

Does This Really Work?

Last year Nascar Day raised over $1.8 million dollars by using lapel pins for charitable causes. In fact this is the 6th annual Nascar Day they have promoted so it must be working!

How Does Nascar Win?

First of all they are promoting good will in the community. They give their fans the ability to feel good about donating to a good cause. By doing this they emotionally tie in going to watch Nascar racing with feeling good about helping others. This is an excellent way to increase the power of the Nascar brand.

Fans are encouraged to wear their Nascar pins and their favorite Nascar gear on the day of the race. This is free advertising at it finest, isn’t it? People will learn about the race day and they will also learn about how donations for the cool pins go to a worthy cause.

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Marketing Lesson Take Away

• Can you use custom lapel pins to support a local charity that you believe in?
• Could you use the media and press to promote good will in your community?
• Can you tie your “brand” to FEELING good about helping the less fortunate?

Remember, people desparately want to feel good about themselves. By borrowing this marketing model you will be able to help your customers to do so. You will also be helping a lot of people that really can use a helping hand, and as a side benfit you will be promoting your business as a company that wants to make a difference.

Best of all you can get these pins directly from a lapel pin manufacturer and get beautiful quality China lapel pins wholesale

Why not contact us now so that you can start using these pin marketing ideas in your business?

Did You Like This Article?

We would welcome your thoughts, ideas and comments below.

Related posts:

1. Pin Promotions: Are You Utilizing These Ideas?
2. Marketing Your Business With Fund Raising Pins
3. Kentucky Derby Festival: 4 Great Pin Marketing Lessons
4. Disney Pins: Marketing Lessons For Your Business
5. Breast Cancer Pins: What Marketing Lesson Can You Learn From This?

Tags: charities, lapel-pin-manufacturer, lapel-pins, marketing, nascar, nascar+day, nascar+foundation, nascar-day, nascar-fans, nascar-foundation, nascar-racing, Pin Marketing Ideas, pin+marketing+ideas, pin+marketing+lessons, pins+marketing, pins-marketing, promotional+items, promotional+marketing, promotional-items, promotional-marketing

This entry was posted on Wednesday, March 25th, 2009 at 10:43 am and is filed under Pin Marketing Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.