When you here the words Breast Cancer, what comes immediately to your mind?

Did you think of a little pink ribbon pin like this one?

You are not alone. Millions of these have been sold. You see them everywhere, don’t you? This pink ribbon brand has been “branded” into your brain by the countless women you have seen proudly wearing this pin who have bought them to advance the awareness of their cause.

How can you benefit from this valuable marketing lesson?

Do believe in cause like the pink ribbon?

• What is the cause you are championing?
• What is problem you want to raise awareness about?
• How can you use custom lapel pins to help you to reach the masses with your message.

Do you have a service or business?

• Can your employees wear  a pin that you design that will get people to stop them and ask…”What is that for?”.
• Can you come up with a special MEMBERS ONLY club or group that your clients can wear your pins to identify them with. They pay you a set membership fee each year that exposes them to special promotions or pricing that members only receive. Tell them they must wear their PINS in order to get the discounts. Let them advertise your business for you. Imagine them proudly wearing your pin and telling everyone about your members only club. Let them be walking billboards selling for you.

What other marketing lessons can you think of based on the Pink Ribbon Pin? More importantly, how can you immediately apply them to your business?

Once you come up with an idea…don’t pay retail prices for your pins. Instead buy china lapel pins wholesale.

If you are not sure about what lapel pin styles to choose, don’t worry we will be happy to help you.

Now get to work and put this marketing idea to use in your business or cause.

Related posts:

1. Marketing Your Business With Fund Raising Pins
2. Pin Promotions Lesson From Avon
3. Disney Pins: Marketing Lessons For Your Business
4. Pin Promotions: Are You Utilizing These Ideas?
5. NASCAR Pin Marketing Ideas

Tags: awareness-pins, breast-cancer, breastcancer, custom-lapel-pins, custom-pins, marketing, pin-marketing, pins

This entry was posted on Monday, February 23rd, 2009 at 4:40 pm and is filed under Pin Marketing Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.